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Heena Patel

South Asian Performing Arts Consultant

MELA Arts Connect

A cultural consultant and connector, Heena Patel is the founder and CEO of MELA Arts Connect, a multifaceted organization whose mission is to nurture the ecosystem around South Asian performing arts and its practitioners. Over the years and through MELA, she plays a diversity of roles including booking agent, artist manager, teaching artist, and advocate for diversity in the performing arts on and off stage. More recently, she's donned the cap of producer and artistic director of the larger than life stage show Bollywood Boulevard and the immersive Indian dance experience Garba360. A sanitation engineer turned tabla player and performing arts entrepreneur, she started off in the arts as a dancer and choreographer of Indian dance. Originally from Toronto, Canada, Heena now splits her time between North America and India. Heena is an APAP Leadership Fellow, ISPA Global Fellow 17-19, a board member for NAPAMA (North American Performing Arts Manager and Agents), member of WOCA (Women of Color in the Arts) and member of Women In Music.

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