Building Audiences for Sustainability: Size and Context Matter

Nearly four years ago, the Wallace Foundation launched its Building Audiences for Sustainability (BAS) initiative with 26 large performing arts organizations. Today, using feedback from the field, we ask how lessons learned about audience building and community engagement can be applied to the unique context of the small and mid-sized presenting organization. Led by small, mid-sized and large presenters, together we’ll discuss the challenges and opportunities.

  • Date:Saturday, Jan. 5
  • Time:3:45 p.m. - 5:00 p.m.
  • Room:Hilton Concourse E
  • Session Type:Professional Development
  • Knowledge Level:All Levels
  • Moderator/Facilitator:Suzanne Callahan, Callahan Consulting for the Arts
  • Tracks:Engaging Audiences and Communities, Marketing‚ Fundraising and Digital Strategies
Suzanne Callahan
Callahan Consulting for the Arts
James Lemons
Lake Placid Arts Center
Wendi Hassan
Cache Valley Center for the Arts
Magda Martinez
Mural Arts Philadelphia