With digital marketing, it's easy to get distracted by shiny buzzwords and new channels. Don't take the bait! In this session, discover how to prioritize digital marketing and leverage various platforms based on your organization’s needs and budget. Understand why marketers must focus on mobile, social storytelling, search, video and digital infrastructure. Using data from CI's Digital Benchmark Study, we will review why each area is important and provide relevant case studies from organizations of varying sizes. Learn how to get the biggest bang for your buck, set priorities for the year ahead and reach people in the moments that matter.