Creative Empathy: Unlocking the Power of Marketing

An effective marketing plan requires you to see your project or organization through the eyes of others. This workshop will reveal proven frameworks for understanding others’ perceptions, using the lens of creative empathy. Together, we will evaluate existing projects and empower you with tools to help you be a better marketer, whether you are an individual artist, agent, manager, presenter, producer or other arts professional.

  • Date:Monday, Jan. 7
  • Time:2:00 p.m. - 3:30 p.m.
  • Room:Hilton Gibson Suite
  • Session Type:Professional Development
  • Knowledge Level:All Levels
  • Tracks:Marketing‚ Fundraising and Digital Strategies
Adrian Fung
Artist, University of Oklahoma