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Marketing with Next To Nothing

How do you build audiences with minimal promotional materials about an artist or show? How do you create materials with a limited budget and resources? What do marketers need from artists and agents? How can artists, agents and presenters collaborate and leverage existing creative assets and communication channels to engage audiences?

  • Date:Monday, Jan. 7
  • Time:9:00 a.m. - 10:30 a.m.
  • Room:Hilton Bryant Suite
  • Session Type:Professional Development
  • Knowledge Level:Introductory, Intermediate
  • Moderator/Facilitator:Haowen Wang, Mid Atlantic Arts Foundation
  • Tracks:Marketing‚ Fundraising and Digital Strategies
Speakers
Laura Carpenter
Anchorage Concert Association
Becki Heller
National Sawdust
Haowen Wang
Mid Atlantic Arts Foundation