Increasing Contributed Revenue through Emerging Digital Fundraising Pathways

Online giving has grown more than 12% each year for the last two years, mobilized by new digital tools. Based on a nationwide research, this session will unveil trends, tools and results from four emerging pathways: Facebook, Peer-to-Peer, SMS and mobile auction software and share effective strategies for increasing online giving and contributed revenue for arts organizations.

  • Date:Saturday, Jan. 5
  • Time:3:45 p.m. - 5:00 p.m.
  • Room:Hilton Concourse G
  • Session Type:Professional Development
  • Knowledge Level:Intermediate, Advanced
  • Tracks:Marketing‚ Fundraising and Digital Strategies
Brett Crawford
Arts Management and Technology Lab/Carnegie Mellon University
Gillian Kim
City Theatre Company